Product Development

by Da Hye Lim

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Driving end-to-end product development at CASETiFY, Da Hye actively contributed to new product ideation and strategy, successfully managing over 20 high-profile global collaborations from concept to mass production. With a 100% on-time delivery record, she acted as the central link between design teams, global IP partners like Disney and Sanrio, and Asia-based suppliers, navigating complex licensing workflows to ensure seamless multi-category launches.